Chrysler Launches New Ad Campaign For SRT Editions

The bond between driver and auto is incomparable to any other type of connection. And, it makes sense as most of spend many hours behind the wheel every week, so it's only natural to want to drive a vehicle that keeps you excited and energized.  And, for many performance cars do the trick. As you push your foot on the accelerator, and you hear the humming of the engine we quickly travel down memory lane to the good ol' days.  Chrysler plans on delivering these feelings through a new advertising campaign that will star a first-time participant.

Let us be a bit more clear. Models like the Chrysler 300 have been featured in numerous campaigns before. But, the SRT version has not been in any commercials until now.  Drivers can find the SRT performance editions on the Dodge and Jeep lineups. The new advertising campaign has been named "Body and Soul". The ads will feature the high-powered, feature-laden editions in action.

Going back to what we said originally, Chrysler plans on getting a bit nostalgic. And, the automaker does just that in the first ad spot, which begins with footage flashbacks from the 1970s, where kids long to get their licenses to be able to cruise around and become true auto enthusiasts. The ad prompts viewers with the question of how humans can love an auto as much as we do.  And, luckily, Steward Chrysler Dodge Jeep RAM is fairly certain we have the answer.

From the second you find yourself in the driver's seat of a new Chrysler, you will know.  It's not only the lineup's sophistication on the exterior and in the interior, the smooth shifting, and the sharp steering, but also the purring of the engine as you delicately push your foot against the accelerator that makes the connection remarkable. And, this holds especially true with SRT editions, which are models designed to perform and compete with the elite.

Eager to hear more about the SRT offerings? Swing by and visit us at our Colma, CA showroom.

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